Who: Kelly Kovack, Brand Strategist and Co-Founder of Odin Fragrances.

Today I’m Wearing Odin’s #10 Roam. Normally I would be wearing a fragrance we have in development, but we’ve just released new briefs to our performers, so today I’m wearing #10 Roam. When we develop fragrances, we provide creative direction in various formats depending on the inspiration. Then we let the creative process take over and development sometimes becomes quite organic and unexpected. This fragrance was the result of a being very clear about what we did not want in an Odin incense – what we got in #10 Roam was beyond anything we could have ever imagined. It’s unexpected and strange, yet utterly compelling. Ambiguous in its decadence combining sweet notes of coconut and coffee flower with ebony wood and incense resin.

I always feel a little more creative when I wear this fragrance. It’s a reminder to be open to the unexpected.