We Wear Perfume - Fragrance stories to inspire & buy We Wear Perfume

Today I’m Wearing: La Fumée by Miller Harris and Oxidised Rose by Foras

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Today I’m Wearing : Portrait of A Lady by Frederic Malle

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Today I’m Wearing: Signature by Ruth Mastenbroek

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Today I’m Wearing: Oud du Jour by Amouroud

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Today I’m Wearing: Colonia Veneziana by Merchant Of Venice

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Today I’m Wearing – and painting with – 1876 by Histoires de Parfums

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The Long Read: exhilaration in a bottle, the mood busting power of citrus

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Today I’m Wearing: Ellis Brooklyn MYTH and Ellis Brooklyn ISO GAMMA SUPER

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Today I’m Wearing: Witchy Woo by Vyrao

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Scented Hands: Amly. For those who prefer their hand sanitisers a bit more plant-powered, @amlybotanicals new Purifying Hand Mist offers a more holistic approach to hand hygiene. As well as the 62% alcohol content it uses rosemary and tea tree essential oils for antiseptic protection, lemon zest and skin-calming chamomile and aloe vera. It smells of meadows and summer walks through sun dappled woodlands, but it could be that we’ve been cooped up inside for too long...base image via @fiftyyearsofawoman #todayimwearing #amlybotanicals #handsanitiser #handsanitizer #scentinglockdown #fragrance #perfume #scent #botanicals #magical

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Scented Hands: Perfumer H. Hand sanitisers bought from top perfumers are turning into our special treat during lockdown. They are not too pricy and are the loveliest way to stay hygienic during these troubled times. We are slightly obsessed with this Orange Leaf one from @perfumerhlondon, which perfumer Lyn Harris describes as ‘first aid for the hands’. It is quite woody and herby, which feels very sophisticated for a sanitizer spray, and feels a treat to use. Easy to carry around too. Base image via @the_world_in__black_and_white #todayimwearing #perfumerh #handsanitisers #handsanitizer #fragrance #smell #perfume #scent #hygiene #scentinglockdown

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Scented Hands: A.S Apothecary’. This week we are looking at some cracking scented hand sanitisers (always spelled with an s here autocorrect, please add that to your learning). This product has gone from only being purchased for adventurous overseas travel or hospital visits, to a multi-buy whenever you see it in stock. Three months on, we are beginning to see some really lovely ones emerging, which both smell gorgeous and have moisturising properties. For the fragrance industry this is surely an exciting new product to scent? We love @asapoth new Mint & Rosemary #28, made from 70% ABV alcohol which does not dry the skin, and scented with a fresh minty herbiness. The actives in the rosemary and mint oils further help protect the skin from invasion. Base image by David Bailey for December Vogue 1970. #todayimwearing #handsanitisers #asapothecary #scent #fragrance #perfume #hygiene #hands #

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The Long Read: buying perfume online. The final shot from our feature - click link in bio to read- is the lovely Stories No. 2, a warm comforting memory-jog of a scent that @storiesparfums founder Tonya Kidd-Beggs describes as an invitation to ‘walk among the flowers, shed your shoes at the river and recover that which has been lost’. We love this wistful narrative that pulls you in and gets your imagination and memory going. Our wonderful images are by @kateanglestein #todayimwearing #storiesno2 #fragrance #perfume#scent #artisan #scentinglockdown #fragranceonline

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The Long Read: buying perfume online. We’ve been reaching for fragrances that transport us during the pandemic, including the lovely Fjällsjö from @bjorkandberries, which smells of Swedish mountain lakes, fresh cotton towels and freedom. For more on how to buy your favourite fragrances online, click the link in the bio. Our lovely images are by the talented @kateanglestein #todayimwearing #bjorkandberries #scentinglockdown #fragrance #perfume #scent #niche #online #kateanglestein #skandi

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The Long Read: buying perfume online. Our recent feature ( link in bio) looks at the innovation happening from fragrance brands on how to improve the process of buying fragrance online. It includes how clever brands are upgrading the try-at-home discovery box to a more experiential home testing journey, which includes online films and sound tracks to watch and listen to while you are inhaling at home, to Facebook live masterclasses to improve your all round knowledge of the scents you’re testing. We love @ostens_official idea of sending out a quality discovery box that encourages the whole family to try, with a zoom call into the co founders for a personal, ‘appointment in a box’ experience. Our beautiful image is by @kateanglestein #todayimwearing #ostens #fragrance #discoverybox #scentingfromhome #perfume #sampling #niche #independent

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The Long Read: buying perfume online. We’ve written about the interesting new ideas coming from fragrance brands to help us all buy perfume with a bit more confidence online. We’ve also noticed that what people are buying is changing too, with fragrances that makes us feel more comfortable and secure being popular. Ramon Monegal has used vetiver and incense in his @ramonmonegal Cotton Musk, ingredients he associates with the values of security, protection and serenity on his Olfactory Universe Map...you too will want your own. Olfactory mapping system when you find out more...click the link in the bio for the full feature. Our beautiful images are by @kateanglestein #todayimwearing #cottonmusk #ramonmonegalperfume #fragrance #scent #perfume #olfactory #scentmapping #kateanglestein

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The Long Read: buying perfume online. Today on WWP we are looking at how and why to buy fragrance online as we navigate a future with potentially fewer shops on the high street. It’s certainly not all bad news for fragrance either, as there’s a lot happening with lots of innovation, from shower gels and body lotions being pimped up with your favourite fragrance (lovely idea @histoiresdeparfums! ) to an online masterclass. Read the full feature by clicking the link in bio. Our wonderful imagery in the feature is all by the super-talented @kateanglestein #todayimwearing #histoiresdeparfums #onlineshopping #scenteddiscovery #scentinglockdown #fragrance #perfume #scent #kateanglestein #pressedflowers

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Scent+Startups. Congratulations to @maya.njie.perfumes who is the winner of @scent_festival Scent + Startup session. Maya’s fragrances are special, we admit to being big fans, and they are well worth hunting out (she does an excellent discovery kit so you can always order one of these from her website and safely try them all at home) but all the candidates were terrific, with either great fragrances or a great idea. We will be highlighting a few on the grid this week. You can view the last Digital Scent Festival session on their YouTube Chanel. Well done Maya! #todayimwearing #mayanjieperfumes #digitalscentfestival #fragrance #perfume #scent #duft #niche #artisan #innovation #modern

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Music + Scent. It’s rewarding to us here at WWP that people are looking more seriously to scent to enhance their mood. The challenges of lockdown and the anxiety that has brought for many has made everyone a little more aware of how fragrance -just like music - can be applied to soothe the soul, uplift the spirits or calm the mind. It was a trend that was happening anyway, but #covid19 has accelerated things. We are - it seems - keen to build our own, bespoke scent environments to make our personal space a safe haven. It can be something as simple as a carefully picked shower gel scent, or a scented candle that marks the end of the working day, people are applying the same thought process of how they choose the right music playlist for each part of their lives to how they chose to scent their close space. It’s a new, mood-busting life ritual and we welcome it. On the mood-uplifting front, we can recommend @rogergallet gorgeous Gingembre Exquis extrait de cologne with its cheery ginger notes, which also comes as a shower gel to ramp up the mood. The topically named album Tranquility, kindly leant by @olympic_studios_records. What fragrance would you chose to enhance tranquility? #fragrance #moodbusting #scent #rogergallet #todayimwearing #tranquility

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Music + Scent: 1957 by Chanel. Our friend @stephan_matthews kicks off our Music + Scent week with the revelation that before he was a perfume guru, he was an actor and jazz musician who back in 2006, released Call Me Irresponsible, a successful jazz album. Stephen, who worked with directors such as Sam Mendes, Trevor Nunn and Hal Prince, has rereleased the album to raise money for NHS Charities Together and you can help by heading to ITunes, Apple Music or Spotify to download it and contribute. Stephen told us ‘The music we listen to is just as personal as the fragrances we wear, so picking one to accompany Call Me Irresponsible is hard. It’s a smooth jazz album and so I’d chose a scent that conjures up the atmosphere of those smoky jazz clubs’ . We’ve picked @chanel.beauty very lovely 1957, but really it’s all about the album today. #todayimwearing #chanel #1957 #stephenmccarthy #callmeirresponsible #nhscharitiestogether #fragrance #perfume #scent #helping #scentinglockdown #musicandscent

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Scent Festival: Maison Crivelli. We had such a blast talking about cool new UK and European brands for @scent_festival this week, and as promised here are the six brands we featured and where to find them. First up @maisoncrivelli, a lovely collection of modern scents that puts unexpected ingredients together. Founder Thibauld Crivelli is a keen advocate of Slow Perfumery, and has designed a discovery box that you can appreciate at home, testing in your space, with no rush. You connect online for an extended sensual experience with visuals, sound and film to tell you more about each scent. Clever and absolutely right for now. Base marble paper from @unit33hastings. #safescenting #aucourant #digitalscentfestival #maisoncrivelli

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THANK YOU to the awesome Yosh from @scent_festival for hosting us on our Au Courant InstaLIVE session. Thanks to everyone who tuned in to listen and we’ll be sharing details of the brands we talked about on our feed over the next few days. If you missed the session scoot over to the @scent_festival account where it will be available for 24hrs.

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It’s today! Join us at 4pm BST / 10am PDT for our instaLIVE fireside chat with the super-force that is Yosh from @scent_festival as we talk about interesting news from under-the-radar UK and European brands. It’ll be on the Scent Festival Instagram, so watch out for when Yosh goes live! #digitalscentfestival

Today I’m Wearing Carnal Flower by Editions de Parfums Frédéric Malle

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Today I’m Wearing: Wandervogel by 27 87 Perfumes

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Today I’m Wearing: Chanel No. 5 by Chanel

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Today I’m Wearing: Life Of The Party by Early Modern

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Today I’m Wearing: Crazy Hours by Franck Muller and Fabulous Bukhara by Dali Haute Parfumerie

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The Long Read: The New Rose Revival

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Today I’m Wearing: Akashic Accord by 7 over 7

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Today I’m Wearing: Nordic Cedar by Maya Njie

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Today I’m Wearing: Santal Volcanique by Maison Crivelli

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Today I’m Wearing: A Custom Made Soul Perfume by Ixchel Leigh

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The Long Read : why the future of buying fragrance is online

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Today I’m Wearing: Santal Nabataea and Suède de Suède by Mona Di Orio

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