Today I’m Wearing: Madame Rochas by Rochas



Who: Linda Mariano, former school teacher and activist. Linda is a wife, mother, grandmother and part-timer at one of our favourite Brooklyn vintage stores, Yesterday’s News. We caught up with her on a sunny day in Carroll Garden’s amongst the fabulous bric-a-brac.

“Today I’m wearing Madam Rochas. I came to wear Madame Rochas back in the 60s, when I was at New York University, in Washington Square, I was in in Judson Hall, which in 1961 was a undergraduate girls dormitory. One of my room mates, Gail, wore this perfume that I just loved, I thought it was beautiful and I really wanted to wear it also. But I didn’t want to just go out and buy it, it seemed impolite. So I asked her permission first and she said ‘of course Linda!’. So I rushed out and bought it and I’ve been wearing it ever since. I’ve never ever been tempted to change, I just adore it.

Some few years ago, when my older grand daughter Maia was taking ballet lessons, I went to pick her up. I was a bit early, so I found a seat and just waited until the class ended. Maia came running to the doorway of the room where I was sitting and looked about and shouted, Baba! – that is my grandmother name – I knew you were waiting for me – I could smell your perfume in the dance class room! I love that she knows my smell.”




  • Madame Rochas by Rochas

    Hard to find in its original formula, this is a beautiful, complex soft floral with a slightly old-school vibe, in a good way.

    Around £32.00

    Buy now